Evaluation: Part Three

Question: What have you learned from your audience Feedback?

We were met with criticism at the first screening of the music video. It was far too repetitive and did not meet up to the full potential it could have done so. For example, rather than using the editing software in order to create impressive effects, the repetition of people walking fast resulted in an illusion of just a meaningless film. Therefore, bearing all this in mind, a plan to changing this flaw had to be done.

What was done

• The use of the colour red was increased: we added more cards, texts and red with water to make stronger the theme we had which was initially the colour red
• More footage of band members were required, therefore, adding more footage as well as combining it with the colour red was possible
• The music video had been introduced with signs/cards inspired from the Bob Dylan - Subterranean Blues video but was not worked on, therefore, we created more places within the film to include these in
• A few shots of an unsteady camera were seen which made the video seem rushed and incomplete - these shots were removed and smoothed either through re-shooting or replacement
• Constant fast-forwarded footage bewildered the audience - whilst watching they are both trying to: listen, keep up, understand and also pinpoint themselves within the video due to the questions asked
• Including a lot of people and neutral tones of colour, again showed that the music video was highly abstract and was not concerned with the appearance of the people - the representation of the insignificance of representation

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In order to push the use of Media to its full potential and to receive the most objective views in regard to my creation, I uploaded the music video on to a social networking and broadcasting website (YouTube, Facebook) Though it can be criticized that I had only allowed my ancillary text to be viewed on a website containing my peers, it cannot go unnoticed that I asked them to share it with other people and to criticize any flaws they felt needed correcting. However, the use of people with similar interests as I hold meant that I received a generally positive attitude towards my work from the audience I had intended and aimed to target.

Uploading the music video onto YouTube allowed our main product to be distributed into a mainstream audience and thus showed the rest of the world our efforts. However, it did not receive as much interaction with the wider society as I had hoped so. (The Facebook page seemed the better option, even though it could be critiqued as subjective)