Firstly we uploaded our footage into iMovie and decided to do a testing editing scene to see how well the filming in London looked. Though the effects available to us on iMovie were rather useful, after the final cut tutorial we realised that there were many other effects on offer to make our music video much better.
For example, the footage that we had of Picaddily Circus seemed mundane, therefore we replaced one of the advertising screens with a persons face miming the song. We applied the same effect onto another frame this time with one sign being replaced by the footage of Picaddily Circus.
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